Shopping & Brands

Reversing Negative Sentiment: A Strategic Blueprint for Brand Recovery

The real work in reputation repair isn’t the apology; it’s the systematic proof of change that follows. Authentic User-Generated Content (UGC) is consistently more effective at rebuilding trust than polished corporate messaging. Effective monitoring must extend to « dark social » channels,…

How to Calculate a Premium Price Point That Customers Will Accept?

Contrary to common belief, an acceptable premium price isn’t found by justifying costs, but by engineering customer perception. Value-based pricing, which reflects psychological worth, consistently outperforms cost-plus models in maximizing profitability for premium brands. The price itself is a primary…

How to Build a Luxury Brand Narrative That Justifies High Prices?

A luxury brand’s high price is not justified by a story, but by the client’s participation in a meticulously constructed narrative world they can experience. Effective luxury narratives transform transactions into rituals, from the unboxing to digital clienteling. True exclusivity…

The Veblen Paradox: Why Raising Prices Is the Ultimate Power Move for Luxury Brands

Contrary to common belief, price increases don’t create desire for luxury goods; they validate a pre-existing ecosystem of perceived value built on narrative, scarcity, and psychological distance. Raising a price is the final confirmation of a brand’s power, not the…

Sync Online & In-Store Data: A CIO’s Guide to Unifying Retail

Disconnected online and in-store data isn’t just a technical headache; it’s actively eroding customer trust and leaving revenue on the table. Fragmented data creates jarring customer experiences and high operational friction, leading to lost sales and loyalty. True omnichannel requires…

The Psychology of Store Layout: How to Architect a Space That Converts

A store layout isn’t about aesthetics; it’s a psychological script that directs customer behavior to maximize profit. Effective layouts reduce cognitive friction, making it easier for customers to decide and buy. Every design choice, from product placement to aisle width,…

How to Calculate Real ROI from Fashion Influencer Campaigns?

Calculating true influencer ROI isn’t about tracking likes; it’s about building a data-driven system that proves tangible business impact and justifies every dollar of your budget. Vanity metrics like engagement rates are declining and are poor indicators of actual sales….

Optimize Your Fashion Brand’s Retail Distribution: The Consultant’s Playbook

Optimizing retail distribution is not about choosing channels; it’s about building an intelligent data feedback loop between your stock, sales, and merchandising. DTC and wholesale must be used synergistically to maximize both margin and market reach. Visual merchandising, both online…